Aldi, a discount supermarket, wanted a brand platform that encapsulated their philosophy and personality. We came up with two simple words; good different. To launch the new platform, we showed Australians just how satisfied their shoppers were with Aldi’s unique way of doing things.

Creatives: Nadia Ahmad, Tom Johnson
CDs: Alex Derwin, Rosita Rawnsley Mason
Producer: Jenny Lee-Archer
Director: Steve Ayson
Agency: BMF