Everyone knows about eBay, but it often slips their mind when shopping online. We needed to make Australia feel like not checking eBay is the biggest mistake you can make.

So we enlisted the help of a local celeb who’s famous for making more mistakes than most of us: cricketer Shane Warne.

Hinting at blunders that Aussies would recognise - from hookups to headlines to weekend benders - our campaign warned people not to make the same mistakes Shane did.