To a master craftsman, or Takumi, every detail of a design matters – even the hidden parts. So to announce the launch of the Lexus LC 500, we took the car to a place where design lovers were gathered together –  Semi Permanent Design Festival – and used art to reveal the hidden artistry of the car.

We collaborated with SP to create an immersive exhibition featuring Australian artists. Each artwork brought to life a hidden design detail from the car - from Toby + Pete’s immersive installation based on the taillight infinity mirrors, to George Nicholas’ sound environment custom made for the car’s 17-channel sound system.