This film was made for The Skippy Awards. We had to create a skippable YouTube pre-roll ad for Tasmania’s subversive & controversial art gallery, MONA. The goal was to hold the viewers’ attention as long as possible before they hit skip.

So we created a film that you wish you could look away from. We made lots of people wince and picked up a Webby Awards 2019 nomination.

Creatives: Ellie Jones, Avani Maan
CD: Micah Walker
Producer: Whitney Hawthorn
Director: Toby Pike
Agency: 72andSunny Sydney