Shanghai is one of the most uncomfortable cities in the world to go for a run. To celebrate the unstoppable local athletes, we launched a Nike city attack throughout the city’s streets with a series of murals, installations and content to motivate runners as they trained for the Shanghai marathon.

Creatives: Nadia Ahmad, Marula Vaz, Nelson Ng, Jimmy Chen, Arlene Lu,
Wei Liu, Timothy Cheng
Role: Lead Art Director
CDs: Terence Leong, Azsa West
Producers: Bernice Wong, Angie Wong, Xuan Ong, Fang Yuan, Jiji Hu, Max Wu
Studios/Artists: ILoveDust, Shotopop, I Am Collective, WK Interact
Agency: W+K Shanghai