Australia is one of the most multicultural countries on earth, yet only 16% of people working in the advertising and media industry come from a culturally diverse background. To help raise awareness around this problem, we helped launch #OnlyOneInTheRoom. A collective with the aim to highlight the homogeneity of the industry and encourage professionals, agencies, industry bodies, brands and clients to be part of the change that will shift our industry for the better. To draw attention to this “trend we want to end”, we created a parody fashion line of #OnlyOneInTheRoom merch, with a launch film featuring real industry talent. Our “models” talked about their own experiences of being “The only one in the room”, and we sold the merch to spark more conversations in agency life.