In Australia, ‘ranga’ is a colloquial term for someone with red hair. Put A Rang On It (inspired by a Beyoncé song) is a social experiment Nadia created that transforms celebs into redheads.

Overnight (and before Tik Tok), PAROI went viral around the world, gaining over 20,000 followers within days on Instagram and Tumblr. It was also a talking segment on Australian national news and featured in The Huffington Post, Time, Vogue, Perez Hilton, MTV, Mashable, BuzzFeed, Daily Mail and TrendHunter. Nadia was also interviewed by Business Insider, responded to hate mail and made custom ‘rangs’ for fans who sent them as gifts to their friends and family.